Your privacy matters to us.

We keep our approach clear, respectful and focused on the information needed to serve you.

LAST UPDATED AUGUST 2026

How Authentic Aruba handles information

This policy explains what information may be collected when you visit AuthenticAruba.com, submit an inquiry, join an email list or follow a link to one of our partners.

Information you choose to share

When you submit an inquiry, we may collect your name, email address, telephone number, travel dates, group details and the information you include in your message.

Website and analytics information

We may use cookies and analytics services to understand how visitors find and use the website. This can include device type, browser, approximate location, referring page and interactions with links to our partners.

Email communications

If you choose to subscribe, your information may be processed through Mailchimp. You may unsubscribe using the link included in any marketing email.

Partner websites

Authentic Aruba introduces local operators and properties but does not process bookings on this website. When you follow a partner link, that partner's privacy policy and terms apply.

How information is used

Information may be used to respond to inquiries, prepare curated group itinerary proposals, improve the website, measure referrals, maintain security and comply with applicable obligations.

Your choices

You may request access to, correction of or deletion of personal information you have shared with us. Please contact us through the website inquiry form.

HAMAK Hospitality

Authentic Aruba is part of the HAMAK Hospitality family of brands. Information may be shared within the family of brands when needed to respond to your request and deliver the services you ask about.

Authentic Aruba is part of the HAMAK Hospitality family of brands.

Local people. Genuine hospitality. Aruba shared with heart.